Thousands of companies across America have discovered that using employee goals is a great way to enhance productivity and make more profits. This is a big part of the reason that America remains so competitive in the world economy, and that’s more important than ever these days. It wasn’t that long ago that using goals to motivate workers was a rare phenomenon, and most businesses considered the idea pretty “out there”, so to speak. They figured that wages and benefits are all it takes to motivate employees. But it turns out they were wrong.
One of the reasons that thinking began to change in this area is that many firms were using goals to motivate some of their employees, but didn’t really understand how it could apply to all. The employees I’m talking about were salespeople. It’s long been the industry standard to pay sales agents by commission, and to raise their commission if they hit certain sales quotas. Finally some innovative thinkers began to ask themselves if there weren’t ways to similarly motivate other departments by using employee goals. At first, resistance to the idea was strong from old school business types, but now the practice is common place.
And employee goals aren’t only about money, although many of them certainly are unabashed financial incentives. Many companies have found that allowing employees to earn personal time off is a big motivator when it comes to morale. Some of the biggest innovations involve health. For example, encouraging their workers to meet weight loss goals has reduced health care expenses for hundreds of companies. There are all kinds of ways to use goals to motivate workers, both orthodox and out of the box, and if you’re not using them, you’re probably not getting the most that you can out of your employees.
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